Here’s a sneak peek at what you’ll learn:
| Internal Communication | External Communication |
|---|---|
…and much more, including storytelling, feedback, DEI, technology, best practices, and your very own Action Plan! |
…and more, including crisis communication, ethics, emerging trends, case studies, career guidance, best practices, and practical techniques! |
Certification
Students who complete the course will be awarded a Certificate of Completion, recognising their participation and newly acquired communication skills. This credential adds value to their academic journey, strengthens their resumes, and supports future career opportunities in the field of communications.
Curriculum
- 2 Sections
- 40 Modules
- 90 Days
Expand all sectionsCollapse all sections
- Internal CommunicationInternal communication is essential for any organization’s success. It goes beyond simply sharing information—it's about building trust, shaping culture, and uniting employees around common goals. Effective internal communication inspires engagement, encourages collaboration, and ensures every team member feels informed, valued, and connected, ultimately driving alignment, motivation, and lasting impact across the organization.20
- 1.1Module 1: What is Public Relations? Significance in the Modern Era12 Minutes
- 1.2Module 2: What is Communication?12 Minutes
- 1.3Module 3: Corporate Communications & Disruptive Changes12 Minutes
- 1.4Module 4: Types of Communication12 Minutes
- 1.5Module 5: Business Communication Channels12 Minutes
- 1.6Module 6: Communication Styles12 Minutes
- 1.7Module 7: Impact of Business Communication on Success12 Minutes
- 1.8Module 8: Organisational Communication – Introduction & Importance12 Minutes
- 1.9Module 9: Barriers to Organisational Communication12 Minutes
- 1.10Module 10: Internal vs External Communication12 Minutes
- 1.11Module 11: Definitions and Examples of Internal Communication12 Minutes
- 1.12Module 12: History & Evolution of Internal Communications12 Minutes
- 1.13Module 13: Why You Need an Internal Communications Strategy12 Minutes
- 1.14Module 14: How to Create an Internal Communications Strategy12 Minutes
- 1.15Module 15: Types & Tools of Internal Communication12 Minutes
- 1.16Module 16: Common Mistakes & Challenges in Internal Communication12 Minutes
- 1.17Module 17: Good Internal Communication Framework & Measurement12 Minutes
- 1.18Module 18: Internal Communications Specialist – Role, Skills, and the Importance of AI Tools12 Minutes
- 1.19Module 19: HR & Internal Communication – Overlap and Distinctions12 Minutes
- 1.20Module 20: Trends, Best Practices & Global Examples in Internal Communication12 Minutes
- External CommunicationExternal communication is vital as it connects an organisation with its key stakeholders—customers, partners, media, and the public. It plays a crucial role in building reputation, shaping perceptions, and driving engagement that fuel growth and trust. In today’s competitive environment, delivering clear, consistent, and strategic messages helps your brand stand out, reflect its core values, and build lasting credibility beyond individual campaigns or interactions.20
- 2.1Module 01: Introduction to Communication12 Minutes
- 2.2Module 02: Basic Communication Models12 Minutes
- 2.3Module 03: Elements of Effective Communication12 Minutes
- 2.4Module 04: Public Relations vs. Communications12 Minutes
- 2.5Module 05: Introduction to External Communications12 Minutes
- 2.6Module 06: Types of External Communications12 Minutes
- 2.7Module 07: Tools and Channels for External Communications12 Minutes
- 2.8Module 08: Crafting Effective Messages12 Minutes
- 2.9Module 09: Media Relations 10112 Minutes
- 2.10Module 10: Digital Communications12 Minutes
- 2.11Module 11: Crisis Communications17 Minutes
- 2.12Module 12: Ethical Considerations in External Communications12 Minutes
- 2.13Module 13: Measuring Communication Effectiveness12 Minutes
- 2.14Module 14: Case Studies in External Communications12 Minutes
- 2.15Module 15: Emerging Trends in External Communications12 Minutes
- 2.16Module 16: Building Your Communications Career12 Minutes
- 2.17Module 17: Quick Reference Guides12 Minutes
- 2.18Module 18: Global vs Local External Communications12 Minutes
- 2.19Module 19: Principles and Best Practices of External Communication12 Minutes
- 2.20Module 20: Practical Techniques for External Communication12 Minutes
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